Market segmentation is the process of dividing the total market into groups whose members have similar wants. Marketers don’t create market segments, they just identify them. When identifying market segments, be sure that you are not merely identifying a sector. If you segment customers based on their age and income, […]

Market Segmentation

Marketing objectives are the planned results of marketing and selling your organization’s products and services. A business strategic planning process can be used in developing these objectives. The business objectives are derived from the business’s mission statement and the SWOT analysis. Marketing managers look for marketing opportunities that are feasible […]

Marketing Objectives

What is Amazon Fulfillment, also known as FBA (Fulfillment by Amazon)? With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and they pick, pack, ship, and provide customer service for these products. The products can be physical or electronic (downloadable). You the seller, find a handful […]

Amazon Fulfillment

HubSpot develops and markets a software product for inbound marketing. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization (SEO) among others. Regarding Hubspot, Wikipedia says: “HubSpot is a developer and marketer of software products for inbound marketing and sales. It […]