What is a landing page? Wikipedia says the following about Landing Page: “In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result […]

Landing Page

Although there are several types of media, this discussion focuses on only four. The main types of advertising medium are newspapers, direct mail, radio, television, yellow pages, magazines, the Internet, outdoor and other types of publications. Newspapers come in several forms such as daily, community and weekly. Magazines can be […]


The five M's of advertising are described by Philip Kotler in his book Marketing Management, Eleventh Edition (Prentice Hall). Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. In developing an advertising program, always start with identifying the target market […]

Five M’s of Advertising

The marketing mix is also known as the Four P’s of Marketing. Marketing objectives can be broken down into four areas: Price, Product, Place, Promotion. These are four main ingredients that make up your marketing program. To be effective, the marketing mix must follow your marketing objectives. Develop your marketing […]

Marketing Mix

Market segmentation is the process of dividing the total market into groups whose members have similar wants. Marketers don’t create market segments, they just identify them. When identifying market segments, be sure that you are not merely identifying a sector. If you segment customers based on their age and income, […]

Market Segmentation

Market A market is a group of people with unsatisfied wants and needs who are willing and able to purchase products and services. People who have unsatisfied needs are in “pain”. Marketing Strategy A marketing strategy is a process that is designed to influence an organization’s sales and those costs […]

Marketing Strategy

Marketing objectives are the planned results of marketing and selling your organization’s products and services. A business strategic planning process can be used in developing these objectives. The business objectives are derived from the business’s mission statement and the SWOT analysis. Marketing managers look for marketing opportunities that are feasible […]

Marketing Objectives

What is Amazon Fulfillment, also known as FBA (Fulfillment by Amazon)? With Fulfillment by Amazon (FBA), you store your products in Amazon’s fulfillment centers, and they pick, pack, ship, and provide customer service for these products. The products can be physical or electronic (downloadable). You the seller, find a handful […]

Amazon Fulfillment

Here is what Wikipedia says about Lorem Ipsum: “In publishing and graphic design, lorem ipsum (derived from Latin dolorem ipsum, translated as “pain itself”) is a filler text commonly used to demonstrate the graphic elements of a document or visual presentation. Replacing meaningful content with placeholder text allows designers to […]

Lorem Ipsum

With MailChimp Snap, from your mobile phone, you can send emails to your customers that contain your pictures and messages. The source of the picture can be from one you’ve taken right there on the spot, from pictures you have previously taken, or from your Instagram feed. How do you […]

MailChimp Snap

FastStone Photo Resizer is freeware for personal and educational use. It is an image converter and renaming tool that intends to enable users to convert, rename, resize, crop, rotate, change color depth, add text and watermarks to images in a quick and easy batch mode. It can also add a […]

FastStone Photo Resizer

If you are running a WordPress website at HostGator and you are ready to start sending emails to your clients or potential clients you might consider Constant Contact. The email service provider is part of the options at the Customer Portal of HostGator. Sometimes this is called a “cPanel” instead […]

Constant Contact at HostGator

You have your own hosted website with email and you want to be able to get your email on your Android cell phone. Your email address uses your own domain, so for example, your email address uses your domain name (such as does) and is not a Gmail or […]

Setting up Email on Android Devices